The I.C.E. is a unique and special event which, from the very beginning, was conceived and intended as a pop-up adventure, like some kind of enchantment suspended in time and space.
Designed as an extension of the exclusive experience that The I.C.E. has offered since its very first edition, our online shop has finally become reality, and it’s ready to bring you a hint of “icestyle” all year round. Now’s the time to show you the great variety of products we’ve designed, which fully embrace the signature blend of automotive and lifestyle that is the true spirit of The I.C.E.!
Not only clothing and accessories, but also design objects, collectibles, and special limited editions from the past events. Every item in our shop is carefully selected to reflect the event’s commitment to a responsible management system, by upholding eco-friendly options and sustainable manufacturing that result in long-lasting high-quality products.
From stylish mugs and leather keyrings to fine-art prints and exclusive memorabilia, even classy gift ideas might be just a click away…
