The I.C.E. is more than an event, it’s a philosophy suspended in time and space.
Even though we are currently enjoying the sun-kissed waters of our enchanting lake, the muffled echoes of roaring engines have never truly faded.
On 30th-31st January 2026 St. Moritz will once again offer, enthusiasts and collectors, an immersive experience in the world of pure automotive passion. Combining this with our love of art, design and luxury The I.C.E. will take over the entire town, setting the stage for two days of style, culture, and elegance.
Next year’s edition will bring thrilling news, as an ever-expanding range of cars will be considered for participation in the Concours!
Alongside our three signature categories—Icons on Wheels, Barchettas on the Lake, and Open Wheels—two brand-new classes will debut on ice:
Birth of the Hypercar
A tribute to the earliest hypercars from the early ’80s into the 2000s—machines that were once poster cars, inspiring an entire generation will now be standing proudly among the all-time classics. These vehicles were the first to blur the line between road and race cars, laying the foundation for an ongoing pursuit of extreme engineering and captivating aesthetics.
Legendary Liveries
Of the many cars that made history in motorsport, let’s celebrate the visual impact of their liveries. From historic branding to artistic collaboration, the special liveries of the past have successfully elevated these automobiles into the social consciousness and secured their place in cultural history.
Submissions are open!
A Sustainable Event
Laying the groundwork in 2019, in less than six editions The I.C.E. has been constantly growing, setting record attendance this past February 2025.
Due to the overwhelming feedback from our valued participants and guests, in agreement with the Municipality of St. Moritz we have made the decision to further limit access to the Village on the lake. While being fully committed to ensuring the respect of the fragile nature of our incredible venue, we strive to enhance the experience for our guests and spectators.
Ensure that you book your tickets early to secure your spot on the lake! And if you’re not going to be on center stage, don’t worry, you’ll still feel The I.C.E. all around!
