Behind the scenes, our team is ready to spring into action, preparing to bring The I.C.E. Village back to life – a magical venue where timeless classic jewels shine against a stunning natural backdrop. Surrounded by the majestic Engadin Mountains, the stage is almost set, the show is about to begin and now we’re only missing the essential: our incredible audience!
Last year, our cherished frozen lake captivated thousands of visitors, and now this extraordinary, one‑of‑a‑kind setting is ready to enchant you all over again.
Tickets may be sold out, but there’s still every reason to visit St. Moritz this coming weekend. The town will be alive with a wide range of activities to suit every taste.
Exciting activities are planned for the upcoming edition: do not miss them out.
Download the app to discover all the automotive exhibitior on the lake as well as the activiations in town.
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Exhibition, Talks, Screenings and Live performances: The I.C.E. Art Show.
Translating The I.C.E. essence into artistic language, it’s much more than an exhibition space, it is a cultural hub guided by a precise curatorial vision.
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Beyond the lake, The I.C.E. shop awaits you in town as well.
Explore our digital catalog and stop by our pop‑up in the heart of St. Moritz to discover the latest arrivals.
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We look forward to welcoming you all! Plan your trip in advance to ensure a seamless arrival.
Take advantage of free public transport to reach St. Moritz and consider choosing sustainable travel options to help reduce traffic congestion.
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