The I.C.E. St. Moritz is a cultural & lifestyle automotive event, held in the most unconventional venue
The I.C.E. St.Moritz represents essentially a completely new formula in a sector with many similar events being held around the world.
For decades, vintage car events have been either based around driving (either competitively or touristically) or showing and judging cars according to their condition or restauration. Most events take place in the summer within elegant luxury surroundings.
The I.C.E. has been created by mixing St.Moritz’s strong relationship with vintage and classic cars –developed through many successful summer events, great roads and driving conditions, and a large number of cars being kept in the area – with its unrivalled experience in the organisation of sophisticated sporting events.
U nique mixing of static showing and the dynamic; with the cars being driven on the ice and snow allows us to create a different sort of Concours, with a sportier and “down-to-ice” atmosphere.
The fact that it takes place in a period of the year during which old cars are generally not used, and in a place that for nine months a year does not even exist, gives The I.C.E. an adventurous character and helps creating this unique atmosphere.
Technically speaking the cars do not run any risk, as obviously there is no salt nor traffic on the lake, but preparing car and tyres, shipping the car to St.Moritz, getting there, and then driving from terra ferma to the lake, especially for those who know the area, takes some time, organisation and a bit of guts too. It is an adventure.