St. Moritz, November 4th 2025 – After the Christmas holidays, when ice and snow make the Alpine landscape even more magical, the Engadin hosts one of the most anticipated winter events: The I.C.E. St. Moritz – The International Concours of Elegance, scheduled for January 30th and 31st, 2026.
A unique event, capable of enhancing the charm of classic cars thanks to the elegance of an extraordinary setting, the frozen lake of St. Moritz, which will once again be transformed into a shining open-air stage for four-wheeled masterpieces.
This year too, The I.C.E. will offer collectors, enthusiasts and visitors an immersive experience in the world of art, lifestyle and high-end automotive culture. The event will take place over two days: the static preview on Friday and the dynamic program on Saturday. Completing the main program on the lake, the entire town centre will be involved in a weekend filled with style, culture and entertainment. The I.C.E. thus reconfirms its format as an expanded event, a true movement promoting refinement in all its forms.
Highlight of this sixth edition, The I.C.E. is bringing its annual event forward, strategically positioning itself in the international calendar and building a bridge between the leading European events and American concours. A decision designed to allow the public to experience all the most prestigious dates of the season.
There are also new elements in the programme. Among the five concours categories, alongside the now-iconic Barchettas on the Lake – captivating open two-seaters, Icons on Wheels – timeless style icons from different eras, and Open Wheels – single-seater race cars from the ’50s to the ’70s, two all new classes will make their debut: Birth of the Hypercar and Legendary Liveries. The former celebrates models that represent the meeting point between road cars and racing vehicles, true forerunners of extreme engineering; the latter pays tribute to unique examples distinguished by distinguishing liveries, the result of remarkable co-branding projects or artistic interpretations by renowned creators.
Press accreditation requests are now officially open on the event website: theicestmoritz.ch/registration.
The I.C.E. St. Moritz – The International Concours of Elegance
The brainchild of Marco Makaus back in 2019, the event has created an unprecedented concept in the world of concours d’élégance: a unique fusion of art and sport, both static and dynamic in a unique location. The event, inseparable from the lake which hosts it, has always been held with respect for the Engadin’s environmental and natural heritage. Participating cars are carefully selected and public access limited specifically to safeguard their priceless value.
