Richard Mille and The I.C.E. St. Moritz Partner for the Third Consecutive Year

A Shared Commitment to Uniqueness and Beauty

St. Moritz, 20 January 2025 – Richard Mille and The I.C.E. St. Moritz are thrilled to join forces once again, preparing to deliver a spectacular showcase at the foot of the charming Engadin mountains. The magic of the season’s most anticipated international concours d’élégance will return on 21st and 22nd February. Having supported the event since 2023, the watchmaking brand Richard Mille will once again serve as official title sponsor, cementing its strong relationship with this prestigious occasion. This enduring partnership underscores the alignment of two iconic names celebrated for their shared pursuit of excellence, innovation, and sophisticated aesthetics.

As a global leader in haute horlogerie, Richard Mille exemplifies an unwavering dedication to performance and design – values that resonate with the extraordinary vehicles showcased at The I.C.E. St. Moritz. Both brands are synonymous with pushing boundaries, whether in sport, craftsmanship, or curating unforgettable experiences for discerning audiences.

This year’s edition will feature an exciting new format: an expanded event extending from the iconic snow-covered lake to the entire city, inviting participation from the local community. Beyond the main programme, a range of cultural and artistic side activities will energise St. Moritz, reflecting the shared vision of both Richard Mille and The I.C.E. to celebrate creativity and cultural enrichment.

“We are thrilled to partner once again with Richard Mille for our event”, said Marco Makaus, Patron of The I.C.E. St. Moritz. “After the difficulties faced on the previous edition, we are even more proud of the extraordinary appeal exerted by our event and by this renovated collaboration. We are thankful for Richard Mille’s trust, and we are ready to honour our dedication to excellence on the fifth edition of this great event”.

Peter Harrison, CEO of Richard Mille, added: “Our partnership with The I.C.E. St. Moritz reflects our shared dedication to excellence and innovation. We are proud to be part of an event that celebrates the perfect fusion of performance, beauty and artistry in such a breathtaking setting”.

The I.C.E. St. Moritz, supported by Richard Mille, promises to be an unparalleled celebration of high-performance culture and beauty. This exceptional event will unite the worlds of luxury, sport, and art against the breathtaking backdrop of St. Moritz, creating a one-of-a-kind experience that will captivate enthusiasts and connoisseurs alike.

 

The I.C.E. St. Moritz – The International Concours of Elegance
The brainchild of Marco Makaus back in 2019, the event has created an unprecedented concept in the world of concours d’élégance: a unique fusion of art and sport, both static and dynamic in a unique location. The event, inseparable from the lake which hosts it, has always been held with respect for the Engadin’s environmental and natural heritage. Participating cars are carefully selected and public access limited specifically to safeguard their priceless value.

Richard Mille
Founded in 2001, Richard Mille soon became established as one of the pre-eminent players in the luxury watchmaking industry by developing a unique, immediately recognisable architectural aesthetic combined with unrivalled innovation, both technically and through material development and utilisation. Today, the Richard Mille watch collection comprises more than a hundred models, each designed and produced with the same passion and uncompromising principles that guided Richard Mille’s first creation, the RM 001.

The ICE Show AG 
Info: www.theicestmoritz.ch
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Official hashtag: #TheIceStMoritz #stmoritz 

Contact: 
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press@theicestmoritz.ch 

Despite all the efforts we made since 5am this morning in order to have an 100% ready lake Village tomorrow, due to the exceptional snowfall occurred in the past 16 hours pouring more than 60cm of fresh snow, we are sorry to inform you that the event has been cancelled for safety reasons