St. Moritz, 10 February 2023 – Two weeks to go until The I.C.E. St. Moritz, the eagerly awaited International Concours d’Elegance in the heart of the Engadin, where on 24th and 25th of February a fine selection of classic cars will take centre stage against the picturesque backdrop of St. Moritz’s frozen lake. Two days of beauty and elegance designed to bring together drivers, collectors and enthusiasts united by the purest and most authentic automotive passion.
Once again this year, the mountains of the Engadin will be the setting for this ‘top of the world’ event, which offers its participants the thrill of driving their cars on the most unusual stage: the snow-covered lake track that is usually used for horse racing.
The I.C.E. St. Moritz is a format which combines static and dynamic, sport and culture. Characteristics that are also reflected in the poster designed for the 2023 edition, which follows in the footsteps of the previous editions, with modern and elegant graphics that recall the style of St. Moritz’s golden age of the 1950s and 1960s, conveying all its glamour and great sporting qualities. A combination that over time has become an emblem of the Engadin town and has made it a favourite destination for the international jet set over time.
The poster for this edition also reveals a very important detail: Richard Mille is confirmed as Title Sponsor 2023. Founded in 2001, Richard Mille soon became established as one of the pre-eminent players in the luxury watchmaking industry by developing a unique, immediately recognisable architectural aesthetic combined with unrivalled innovation, both technically and through material development and utilisation.
Peter Harrison, CEO Richard Mille EMEA says “We are proud to partner with The I.C.E. St Moritz to become its Title Sponsor. This year’s event is certain to be nothing short of remarkable as we witness some of the best classic cars in the world in action, ice driving on the frozen lake against the iconic backdrop of St Moritz.”
Once again this year, the I.C.E. Village will be a meeting point for various brands from the automotive, glamour and fashion world. A special thanks go to the Automotive Partner, the Partners, the Heritage Automotive Exhibitors (automotive brands from the classic world), the Exhibitors and Sponsors for their participation and trust.
The ICE Show AG
Instagram: @theicestmoritz @stmoritz
Official hashtag: #TheIceStMoritz #stmoritz
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