St. Moritz, November 26, 2025 – The I.C.E. St. Moritz is set to return with an exciting new development: the iconic concours of elegance held on the world-famous frozen lake of the Engadin will take place on January 30–31, 2026, moving forward by one month from its usual date.
While the calendar changes, the solid bond that has united The I.C.E. St. Moritz and the prestigious watchmaking brand Richard Mille since 2023 remains unchanged. Richard Mille once again confirms its role as title sponsor for the fourth consecutive year, reaffirming a shared commitment to elegance and beauty.
The collaboration between The I.C.E. St. Moritz and Richard Mille grows stronger each year. Values such as boldness, passion, refinement, and culture lie at the heart of this enduring partnership. The renowned Brand embodies these principles by creating timepieces of extraordinary elegance and technical sophistication, where a passion for motorsport is reflected in the innovative use of racing-derived materials, ensuring extreme performance and absolute lightness. Likewise, The I.C.E. St. Moritz celebrates beauty and performance by showcasing the timeless allure of classic cars gliding across the frozen lake with the same class and charm that define the Richard Mille universe.
Beyond their shared pursuit of beauty and harmony, The I.C.E. St. Moritz and Richard Mille also share a deep passion for art and culture as instruments of connection. The event is gradually evolving into a broader experience, extending from the lake to the entire town of St. Moritz, brought to life by initiatives dedicated to art, design, and lifestyle. Richard Mille — already a supporter of major cultural institutions worldwide — enthusiastically embraces this vision, contributing to the evolution of The I.C.E. from an automotive event into a true cultural movement.
“I am particularly pleased with how the partnership with Richard Mille is evolving,” says Marco Makaus, Patron of The I.C.E. St. Moritz. “Both brands are the result of years of preparation, research, and dedication, combined with a fervent passion for art: especially the art of motorsport. This shared vision makes our synergy truly enjoyable and authentic.”
Peter Harrison, CEO of Richard Mille EMEA says “Marking our fourth year with The I.C.E. St. Moritz, we are delighted to continue supporting an event that embodies elegance, precision, and the spirit of excellence. This partnership mirrors the craftsmanship and innovation at the heart of our brand, and we are proud to celebrate it once again.”
The I.C.E. St. Moritz – The International Concours of Elegance
The brainchild of Marco Makaus back in 2019, the event has created an unprecedented concept in the world of concours d’élégance: a unique fusion of art and sport, both static and dynamic in a unique location. The event, inseparable from the lake which hosts it, has always been held with respect for the Engadin’s environmental and natural heritage. Participating cars are carefully selected and public access limited specifically to safeguard their priceless value.
Richard Mille
Founded in 2001, Richard Mille has established itself as a pillar of contemporary luxury watchmaking, driven by a singular and instantly recognisable architectural aesthetic, combined with an unparalleled capacity for innovation in both technical aspects and in the research, development, and use of cutting-edge materials.
Today, its extensive catalog of over one hundred references perpetuates the visionary spirit of the RM 001, its first iconic model, by combining audacity, exceptional craftsmanship, and extreme precision.
